Hummingbird, Animals & Totems
Standing
Concerns Contested or Appropriated Modern Use
Currently States The words spirit animal and totem are used in popular Western practice for a personal animal ally. Native scholars and communities object to both usages, on the ground that they take the vocabulary and the authority of particular Indigenous traditions and apply them to a generic and commercial practice.
Suzanne Owen's The Appropriation of Native American Spirituality (Continuum, 2008) documents the objection Indigenous communities in North America raise, ongoing and in the present tense, against the commercial "spirit animal" genre. Owen's study examines how the practice borrows specific Indigenous terms and claimed lineages, presenting them as licensing a service sold to outside customers, and sets that use against the communities' own accounts of what those terms and practices mean within their traditions. What is disputed, on Owen's reading, is not that people generally feel a kinship with animals, a widely attested feeling that belongs to no one tradition, but the specific commercial borrowing of Indigenous vocabulary and claimed authority. The atlas records the animal, records that the modern commercial practice exists, and records that this documented objection is made, without adjudicating between the parties.
Source The Appropriation of Native American Spirituality, Suzanne Owen