This article records tradition as it has been passed down and reported. Its sources are not yet part of the atlas's verified catalogue.
Chosen to rule Jerusalem after its capture in 1099, Godfrey of Bouillon declined the title of king, reasoning that he would not wear a crown of gold in the city where Christ had worn a crown of thorns. He took instead the more modest title Advocatus Sancti Sepulchri, Advocate of the Holy Sepulchre, a style that framed his rule as guardianship of the holy sites rather than royal sovereignty over them, a distinction that mattered a great deal to a nobleman who had mortgaged his own patrimony to reach the city in the first place.
That restraint did not last beyond his own lifetime. Godfrey died within the year, in July 1100, cutting short whatever the Advocate title might have become as a lasting form of rule for the new Christian territory in the Levant. His death came less than a year after the conquest his own command through Nicaea, Antioch and Jerusalem had helped secure, leaving the new territory's form of government still unsettled.
He was succeeded by his brother, Baldwin of Boulogne, who made no equivalent gesture and took the full royal title as Baldwin I of Jerusalem, becoming the first king to rule the territory that Godfrey's own conquest, and his own refusal to be called king, had made possible. The kingdom that followed kept Godfrey's conquest but abandoned the more modest title he had chosen for it.