A New Paper God for a New Year

The ritual typically culminates in the burning of the paper image representing Zao Jun, an act understood as sending him on his journey to heaven, after which a new paper image is installed in the kitchen once he is expected to return around the New Year, giving the household deity's presence a cyclical, renewable character quite different from the permanent status of ancestral spirits or major temple deities within the same broader religious system. This practice remains widely observed in Chinese communities both within China and across the global Chinese diaspora, though the specific customs surrounding it, including the exact date of observance and the particular foods offered, vary somewhat by region and family tradition. Its combination of genuine reverence, the family does sincerely wish for a favorable report, with a degree of folk humor and practical negotiation, the honey intended to either please or silence the god, gives the custom a tone that scholars of Chinese popular religion have described as characteristically pragmatic compared to the more solemn register typical of formal temple worship or ancestral rites.

The tradition also functions as one of the recognized markers signaling the practical beginning of Lunar New Year preparations within the household, with the kitchen god's departure understood to open a brief period during which the home is thoroughly cleaned before his and other deities' expected return for the new year.