Holika's burning is commemorated the evening before the widely known festival of Holi through Holika Dahan, in which communities across much of North India light large public bonfires representing Holika's destruction, often accompanied by prayers, offerings and, in many communities, the burning of an effigy explicitly representing Holika alongside the fire itself.
The following day's festivities, familiar internationally for the widespread throwing of colored powder and water, are only loosely connected to the Holika narrative in most popular observance, and Holi's association with color and playful celebration draws more directly on separate traditions concerning Krishna's youthful play with the gopis of Vrindavan than on the more solemn Holika story itself, meaning the two day festival in practice combines two narratively distinct threads, one commemorating a demon's punishment and a devotee's protection, the other celebrating divine playfulness and the arrival of spring.
Holi and its associated Holika Dahan bonfires are observed across a very wide range of Hindu communities and regions, with local variation in emphasis and specific customs, but the underlying narrative of devotion triumphing over malice remains a consistent thread connecting the observance back to the Puranic story.