The winal of twenty days is the one unit the Long Count shares directly with the other Maya calendars. The Haab is built of eighteen twenty-day months plus five, the Tzolk'in runs twenty named day signs, and the winal counts twenty kins, so the same period appears as a positional place, as a month and as a naming cycle in three different systems.
Twenty is not an arbitrary choice. Mesoamerican counting is vigesimal, built on twenty rather than ten, and the same base governs the number words of Mayan languages, the bar-and-dot numerals in which one bar is five and one dot is one, and the structure of the Long Count above the winal. The usual explanation, that twenty is the count of fingers and toes, is old and widely repeated, though it is an inference from the base rather than anything the sources state.
The winal is also where the Long Count's single irregularity sits, one place above. Eighteen winals rather than twenty make a tun, which brings that unit to 360 days and near the solar year. Every other step in the count multiplies by twenty exactly.
One consequence of the vigesimal base deserves stating. Maya numerals are positional and include a sign for zero, which appears in the Long Count wherever a place is empty, and positional notation with a zero is rare in the ancient world. The Long Count is the context in which Maya zero is most often met, and the winal place is where a reader first encounters it, since a date such as 9.12.0.0.0 has zeros in the tun, winal and kin places at once.