Home›Sources›How Modern Witches Enchant TikTok: Intersections of Digital, Consumer, and Material Culture(s) on #WitchTok (Christy Miller)SourcesHow Modern Witches Enchant TikTok: Intersections of Digital, Consumer, and Material Culture(s) on #WitchTok (Christy Miller)Citation FormatsGeneral ReferenceGeneral Reference Citation TextDivinity Atlas. "How Modern Witches Enchant TikTok: Intersections of Digital, Consumer, and Material Culture(s) on #WitchTok (Christy Miller)." Accessed August 30, 2026. https://www.divinityatlas.com/sources/how-modern-witches-enchant-tiktok-miller-2022.Copy General ReferenceAPA StyleAPA Style Citation TextDivinity Atlas. (n.d.). How Modern Witches Enchant TikTok: Intersections of Digital, Consumer, and Material Culture(s) on #WitchTok (Christy Miller). Retrieved August 30, 2026, from https://www.divinityatlas.com/sources/how-modern-witches-enchant-tiktok-miller-2022Copy APA StyleBibTeXBibTeX Citation Text@misc{divinityatlas-how-modern-witches-enchant-tiktok-inters, author = {Divinity Atlas}, title = {How Modern Witches Enchant TikTok: Intersections of Digital, Consumer, and Material Culture(s) on #WitchTok (Christy Miller)}, year = {2026}, url = {https://www.divinityatlas.com/sources/how-modern-witches-enchant-tiktok-miller-2022}, note = {Accessed August 30, 2026} }Copy BibTeXA peer reviewed study of #WitchTok, the TikTok hashtag community of self identified witches and Pagan practitioners, examining how digital, consumer and material culture intersect there: short videos teaching spellcraft and folk practice sit alongside the sale of witchcraft-branded merchandise, and the platform's own recommendation algorithm shapes which practices and practitioners become visible. Argues the phenomenon is a genuine site of religious transmission entangled with consumer capitalism, not simply either one or the other.FactsClaims Backed By This Source (17 claims)Comments (0)Reader Challenges (0 open reader challenges)FactsAssessmentReliability TierWell-attested1Peer reviewed, published in Religions (MDPI), volume 13, issue 2, article 118, DOI 10.3390/rel13020118. A specialist academic treatment of the specific WitchTok phenomenon rather than journalism describing it from outside.NotesWell-attestedPrimary citation for the WitchTok facts and article on the Witchcraft and Wicca pages.CitationAuthorWell-attestedChristy MillerPublisherWell-attestedMDPI, Religions journalPublication YearWell-attested2022Source TypeWell-attestedpeer-reviewed articleClaims Backed By This Source (17 claims)This source backs 17 claims across the atlas. As facts: 12 well-attested. Plus 5 entities citing it as a general reference with no single fact or relationship attached.Disposition By TopicSources, 7 claims: 7 well-attested.Articles, 6 claims: 3 well-attested, 3 general references.Disciplines, 2 claims: 1 well-attested, 1 general references.Religions, 2 claims: 1 well-attested, 1 general references.Well-attested12ArticlesWitchTok: How a Hashtag Became a Transmission ChannelDisciplinesWitchcraftReligionsWiccaSourcesHow Modern Witches Enchant TikTok: Intersections of Digital, Consumer, and Material Culture(s) on #WitchTok (Christy Miller)General References5ArticlesWhat Digital Religion Actually StudiesWhen the Platform Becomes the ProblemWitchTok: How a Hashtag Became a Transmission ChannelDisciplinesWitchcraftReligionsWiccaComments (0)No comments yet. Be the first to share a thought.Sign in to join the discussion.Reader Challenges (0 open reader challenges)No disputes yet. Spotted an error or a better source? Open the first one.Sign in to dispute this or suggest a correction.View At A Past YearThe atlas records no dated fact of its own for this entry, so there is no other year to choose.Show This Year