The Seven of Coins closes the Taurus decans in the earth suit's zodiacal run, falling under Saturn, the planet of limitation and patience, and carrying the bleak Golden Dawn title Success Unfulfilled, shortened by Crowley to simply Failure for the Thoth deck.
The gap between that title and Pamela Colman Smith's picture, a weary but not despairing gardener pausing to assess a vine heavy with ripening coins, is one of the more instructive mismatches in the deck. Waite's own printed meaning for the card is comparatively hopeful, growth, increase and money coming after honest effort, closer to patience rewarded than to failure; it is the Golden Dawn's Saturnine decan title, not Smith's picture or Waite's text, that supplies the pessimism now often read into the card.
The Marseille Seven of Coins, seven coins in a lattice with no figure, carries none of this ambiguity because it carries no scene to interpret; older cartomancers reading it worked from the plain association of the earth suit's higher numbers with slow, cumulative material outcomes, without Saturn's specific warning attached. Crowley's own account in The Book of Thoth leans hard into the Failure title, describing the card as effort spent on a project that will not, in the end, justify the labor, a considerably harder reading than either Waite's text or Smith's picture supports on its own.