The chapter opens by asking three things and answering none of them. Your name or your person, which is closer to you? Your person or your goods, which counts for more? Getting or losing, which is the affliction?
The form is deliberate. Each question sets a thing people pursue against the person doing the pursuing, and each has an answer so obvious that stating it would be an insult. Reputation is not nearer to you than your body. Possessions do not weigh more than the person who owns them. The interrogative leaves the reader to supply what the chapter declines to say, which is a more effective way of making an obvious point than asserting it.
The third question is not like the other two and is the one that carries the chapter. Getting and losing are both events, not objects, and the question asks which of them is the sickness. The expected answer is losing. The chapter's answer, supplied in the lines that follow, is getting: excessive love is bound to cost a great deal, and a big store is bound to mean heavy loss.
That reverses the ordinary calculation. Accumulation is not neutral with a risk attached; it is itself the mechanism by which loss becomes possible and becomes large. A person with nothing stored has nothing to lose in the literal sense, which is why the book keeps returning to emptiness, and why chapter nine warns against filling a vessel to the brim.
The closing formula, know what is enough and meet no disgrace, know when to stop and meet no danger, is the practical residue and appears in similar words in chapters thirty-two and forty-six.