Moana (2016 Film), Screen Works
Standing
Concerns Religious Subject Matter
Currently States Centers on Maui, a demigod of Polynesian oral tradition credited across the Pacific with pulling up islands, slowing the sun and gifting fire, here written as a boastful, comic figure who partners with the teenage Moana rather than the female deity he shares the sea voyage with in many tellings. Disney formed the Oceanic Story Trust, Pacific anthropologists, historians, fishermen and linguists who reviewed every draft across nine story versions over five years of development, and cast several voice actors of Polynesian descent.
Teresia Teaiwa, Senior Lecturer in Pacific Studies at Victoria University of Wellington, criticized Maui as written into a "buffoon" and called his costume "macabre," likening it to the historical collection of tattooed skin from deceased Pacific people. Marama Fox, co-leader of New Zealand's Maori Party, called the depiction "a little bit of cultural misappropriation." Separately, when Disney sold a children's Halloween costume replicating Maui's brown skinned, tattooed body, Chelsie Haunani Fairchild, a Native Hawaiian critic, called it "polyface" and compared it to blackface, and Tevita O. Kaili, an Oceanic anthropologist, described the underlying pattern as a dominant group taking on a marginalized culture's symbols; Disney pulled the costume from sale. None of these critics disputed that the Oceanic Story Trust consultation happened, only whether it was enough to prevent these specific choices.
Source Associated Press, "Disney's New Movie Hit Moana Criticised for Depiction of Polynesia People," 2016